![]() ![]() “They are completely independent so they can ask the questions others can’t and print the stories others won’t.” The posters were therefore kept “bold, simple and stripped back as possible so the messages are clear and the tone is unapologetic.” “Unlike almost every other news outlet, the Guardian isn’t owned by shareholders who can influence news stories and push their own agendas,” says BBH, explaining the thinking behind campaign. The newspaper remains free to read online, in contrast to some competitors. This campaign follows the closure earlier this year of The Independent newspaper’s print edition, and the Guardian’s own announcement that it will cut budgets by 20% after a steep fall in print advertising. ![]() The typeface is used in an illustrative form, says BBH, with subtle design details such as a gun crosshair and a crossed ballot paper added for extra impact. The set of typographic posters features provocative statements in bold Guardian Egyptian, the Guardian’s typeface, such as “Buy a newspaper that can’t be bought” and “No one edits our editor”, using a combination of black and a single vivid colour or white. Bartle Bogle Hegarty ( BBH) has created a print campaign for the Guardian newspaper to celebrate its independence. ![]()
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